{"id":7048,"date":"2026-08-29T10:04:00","date_gmt":"2026-08-29T10:04:00","guid":{"rendered":"https:\/\/lahuellastudio.com\/?p=7048"},"modified":"2026-09-07T21:12:39","modified_gmt":"2026-09-07T21:12:39","slug":"simof-produccion-audiovisual-moda-flamenca","status":"publish","type":"post","link":"https:\/\/lahuellastudio.com\/en\/blog\/2026\/08\/29\/simof-produccion-audiovisual-moda-flamenca\/","title":{"rendered":"Inside SIMOF: how we produce its daily video coverage"},"content":{"rendered":"<div class=\"wp-block-group lh-editorial-content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Our story with SIMOF began before we first stepped inside FIBES. Through <a href=\"https:\/\/hubandgrow.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Hub&amp;grow<\/strong><\/a> we met the team at <strong>DOBLE ERRE<\/strong> and began working together on projects such as La Cuaresma, a food-focused production. That experience later led us to the International Flamenco Fashion Week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2024, La Huella Studio has helped produce SIMOF\u2019s video coverage as part of the press team, working alongside DOBLE ERRE. We move between the runway, the corridors, interviews and an editing desk that keeps working long after the last show ends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Runway shows, designers, brands, press and social media all compete for attention at once. Our <strong>video production work at SIMOF<\/strong> means deciding what each piece needs before the moment passes, then turning a full day into a story ready to watch the following morning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The SIMOF 2026 press preview at Setas de Sevilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the official week at FIBES began, we filmed the SIMOF 2026 press day on the viewing platform at <strong>Setas de Sevilla<\/strong>. We worked with a small, agile crew \u2014 two people from La Huella Studio and a drone operator \u2014 to capture the performance, atmosphere and speeches without slowing the event down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation previewed an edition featuring <a href=\"https:\/\/cadenaser.com\/andalucia\/2026\/01\/12\/simof-2026-del-29-de-enero-al-1-de-febrero-y-con-rossy-de-palma-como-madrina-de-honor-radio-sevilla\/\" rel=\"noopener\" target=\"_blank\">120 brands, 1,550 designs and 52 runway shows<\/a>, with Rossy de Palma as guest of honour. Our job was to turn that first glimpse of SIMOF into a short, lively piece with a clear identity.<\/p>\n\n\n\n<div class=\"lh-post-video\"><iframe title=\"SIMOF video coverage by La Huella Studio\" src=\"https:\/\/customer-32d4nxdig5xnhs8t.cloudflarestream.com\/68013b9db98ba48167f259503cf17112\/iframe?poster=https%3A%2F%2Fimagedelivery.net%2FXOXq9uAGnTtwKiIG2iAzSQ%2F3edc738c-2cc7-4373-0af1-6fabb6ca5600%2Fpublic&amp;autoplay=false&amp;loop=false&amp;muted=true\" loading=\"lazy\" allow=\"accelerometer; gyroscope; autoplay; encrypted-media; picture-in-picture;\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"lh-note-caption wp-block-paragraph\"><em>SIMOF 2026 press preview, filmed at Setas de Sevilla by La Huella Studio.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From recording the event to <span class=\"lh-scribble-pink\">telling each day\u2019s story<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each recap brought together runway footage, atmosphere and interviews. Music set the pace; spoken contributions helped explain who had been at SIMOF and what had happened. We wanted to condense the day into a short social video with context and a distinctly flamenco visual identity.<\/p>\n\n\n\n<div class=\"lh-post-video lh-editorial-video--portrait\"><iframe title=\"Daily recap from SIMOF\u2019s 30th anniversary\" src=\"https:\/\/customer-r7g9rvflx43164ty.cloudflarestream.com\/b1609a3d0ad9e11c3459721b751702cf\/iframe?poster=https%3A%2F%2Flahuellastudio.com%2Fwp-content%2Fuploads%2F2026%2F04%2FCaptura-2026-07-16-190237_1.2.1-768x432.png&amp;autoplay=false&amp;loop=false&amp;muted=true\" loading=\"lazy\" allow=\"accelerometer; gyroscope; autoplay; encrypted-media; picture-in-picture;\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The presenter began using a handheld reporter\u2019s microphone as part of SIMOF\u2019s on-screen style. Together with Hub&amp;grow, the team also introduced <strong>influencer-reporters<\/strong>. The camera could move from the runway to a conversation with figures such as Mar\u00eda Jos\u00e9 Su\u00e1rez or Jos\u00e9 Merc\u00e9 without losing the thread of the day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Part of the press team since 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2024, we have worked with Raquel Revuelta and the DOBLE ERRE team on press coverage. By 2025, <a href=\"https:\/\/simof.es\/wp-content\/uploads\/2025\/01\/30-aniversario-simof-2025-fibes-np.pdf\" rel=\"noopener\" target=\"_blank\">SIMOF\u2019s 30th anniversary year<\/a>, we knew the routes, the gaps between shows and the places where a camera could work without getting in anyone\u2019s way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our technical approach evolved too. In some situations, we used smaller microphones to keep sound close to the speaker and equipment less visible in the frame. The choice depended on the interview and the movement we expected, not on using a new tool for its own sake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The people are part of the story too<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/04\/Captura-de-pantalla-2026-07-16-a-las-18.41.26-1024x577.png\" alt=\"Mar\u00eda Jos\u00e9 Su\u00e1rez and Raquel Revuelta during a day at SIMOF\" class=\"\"\/><figcaption class=\"wp-element-caption\">Mar\u00eda Jos\u00e9 Su\u00e1rez and Raquel Revuelta during a day at SIMOF.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The camera follows more than clothes. It follows the people who give the event context. This image of <strong>Mar\u00eda Jos\u00e9 Su\u00e1rez<\/strong> and <strong>Raquel Revuelta<\/strong> belongs to that side of the coverage: the event\u2019s story is also shaped by the people who explain it, present it and connect it with the audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIMOF also brings together designers, brands, media, partners and institutions. The production team chooses which stories to prioritise, keeps a clear direction and gives each piece its own focus.<\/p>\n\n\n\n<div class=\"wp-block-group lh-editorial-decision is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How we organise the daily reel<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before:<\/strong> identify the essential moments, prepare interviews and decide what the daily reel needs to tell.<\/li>\n\n\n<li><strong>During:<\/strong> film the runway, atmosphere and influencer-reporters without disrupting the natural flow of the event.<\/li>\n\n\n<li><strong>After:<\/strong> offload the footage, select the shots and edit the vertical video for the following day.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How we filmed SIMOF: behind the scenes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This reel takes you behind the scenes of our work at <strong>SIMOF 2026<\/strong>, alongside DOBLE ERRE: the crew, coordination throughout the day and the footage\u2019s journey from camera to edit.<\/p>\n\n\n\n<div class=\"lh-post-video lh-editorial-video--portrait\"><iframe title=\"How we filmed SIMOF 2026\" src=\"https:\/\/www.instagram.com\/reel\/DVwJdIKjIF4\/embed\/captioned\/?poster=https%3A%2F%2Flahuellastudio.com%2Fwp-content%2Fuploads%2F2026%2F09%2Fsimof-detras-camaras-instagram.jpg&amp;autoplay=false&amp;loop=false&amp;muted=true\" loading=\"lazy\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"lh-note-caption wp-block-paragraph\">A day at SIMOF 2026, seen from inside our crew. <a href=\"https:\/\/www.instagram.com\/reel\/DVwJdIKjIF4\/\" target=\"_blank\" rel=\"noopener\">Watch the reel on Instagram<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coverage that keeps evolving<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each edition helps us refine the coverage and the sound and editing tools we use. The priority stays the same: a recap that makes sense on its own, showing who took part, what happened and what made that day distinctive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/proyectos\/eventos\/cobertura-oficial-simof\/\"><strong>Explore our SIMOF video coverage project<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are planning coverage with videos delivered during the event, <a href=\"\/en\/contacto\/\">tell us about the programme, formats and publishing schedule<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tres ediciones dentro del equipo de prensa de SIMOF: as\u00ed convertimos cada jornada en un reel vertical, coordinando c\u00e1mara, sonido, entrevistas y edici\u00f3n para el d\u00eda siguiente.<\/p>","protected":false},"author":5,"featured_media":6887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"_links":{"self":[{"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/posts\/7048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/comments?post=7048"}],"version-history":[{"count":1,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/posts\/7048\/revisions"}],"predecessor-version":[{"id":7049,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/posts\/7048\/revisions\/7049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/media?parent=7048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/categories?post=7048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lahuellastudio.com\/en\/wp-json\/wp\/v2\/tags?post=7048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}