{"id":6388,"date":"2026-05-11T18:51:21","date_gmt":"2026-05-11T18:51:21","guid":{"rendered":"https:\/\/lahuellastudio.com\/el-proceso-creativo-detras-de-un-spot-publicitario\/"},"modified":"2026-09-23T07:09:24","modified_gmt":"2026-09-23T07:09:24","slug":"el-proceso-creativo-detras-de-un-spot-publicitario","status":"publish","type":"post","link":"https:\/\/lahuellastudio.com\/fr\/blog\/2026\/05\/11\/el-proceso-creativo-detras-de-un-spot-publicitario\/","title":{"rendered":"Comment na\u00eet un film publicitaire : du brief \u00e0 la livraison"},"content":{"rendered":"\n<style>\n\/* Private editorial study. 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#lhj-6388 .lj-format-label{display:flex;align-items:baseline;justify-content:center;gap:12px;margin:0 0 22px;font-size:11px;line-height:1.5;letter-spacing:.09em;text-transform:uppercase}\nbody.postid-6388 #lhj-6388 .lj-format-label span:first-child{font-size:19px;letter-spacing:-.03em;font-variant-numeric:tabular-nums}\nbody.postid-6388 #lhj-6388 .lj-format-label span:last-child{color:var(--lj-muted)!important}\nbody.postid-6388 #lhj-6388 .lj-device{width:min(100%,312px);margin:0 auto;padding:8px;border:1px solid #767d74;border-radius:35px;background:#171b17;box-shadow:0 12px 32px #0003,inset 0 0 0 2px #2b302a}\nbody.postid-6388 #lhj-6388 .lj-device-screen{position:relative;width:100%;aspect-ratio:9\/16;border-radius:26px;overflow:hidden;background:#10130f;isolation:isolate}\nbody.postid-6388 #lhj-6388 .lj-device-screen 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.lj-access-in-menu[open]>summary:after{content:'\u2212'}\nbody.postid-6388 #lhj-6388 .lj-access-in-menu>.lj-options{\n  position:static;width:auto;min-width:0;max-width:none;max-height:none;\n  border:0;border-radius:0;box-shadow:none;padding:4px 0 8px;background:transparent;\n}\nbody.postid-6388 #lhj-6388 .lj-access-in-menu .lj-options strong{font-size:12px;font-weight:400;color:var(--lj-muted)!important}\nbody.postid-6388 #lhj-6388 .lj-access-in-menu .lj-options label{min-height:44px;line-height:1.4}\nbody.postid-6388 #lhj-6388 .lj-access-in-menu .lj-options input{flex:none}\nbody.postid-6388 #lhj-6388 .lj-access-in-menu>summary .lj-access-label{font:inherit!important;letter-spacing:0;text-transform:none}\n@media(max-width:700px){\n  body.postid-6388 #lhj-6388 .lj-tools{grid-template-columns:minmax(84px,1fr) auto 44px;gap:8px}\n  body.postid-6388 #lhj-6388 .lj-theme{max-width:148px}\n  body.postid-6388 #lhj-6388 .lj-menu>.lj-options{max-height:calc(100dvh - 205px)}\n  body.postid-6388 #lhj-6388 .lj-access-in-menu>summary:after{display:block}\n}\n\n\n\/* Approved icon-only appearance control, 23 September 2026. *\/\nbody.postid-6388 #lhj-6388 .lj-theme{width:44px;height:44px;min-width:44px;max-width:44px;min-height:44px;flex:0 0 44px;padding:0;gap:0;justify-content:center}\n<\/style><div id=\"lhj-6388\"><div class=\"lj-masthead\"><div class=\"lj-identity\"><img loading=\"lazy\" decoding=\"async\" class=\"lj-logo\" src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/03\/La_Huella_Logo_.svg\" alt=\"La Huella Studio\" width=\"100\" height=\"53\"><a class=\"lj-brand\" href=\"https:\/\/lahuellastudio.com\/blog\/\">Journal<\/a><\/div><div class=\"lj-subtitle\">Historias, ideas y personas<br>detr\u00e1s de la imagen.<\/div><div class=\"lj-tools\"><div class=\"lj-languages\" aria-label=\"Idiomas\"><span class=\"lh-lang lh-lang--multiple\" data-no-translation><span class=\"lh-lang__rail\"><a class=\"lh-lang__item\" href=\"https:\/\/lahuellastudio.com\/fr\/wp-json\/wp\/v2\/posts\/6388\" hreflang=\"es-ES\" lang=\"es-ES\" title=\"Espa\u00f1ol\" aria-label=\"Espa\u00f1ol\">ES<\/a><span class=\"lh-lang__sep\" aria-hidden=\"true\">\/<\/span><span class=\"lh-lang__foreign\"><span class=\"lh-lang__options\" id=\"lh-lang-options-1\"><span class=\"lh-lang__choices\"><a class=\"lh-lang__item\" href=\"https:\/\/lahuellastudio.com\/fr\/wp-json\/wp\/v2\/posts\/6388\" hreflang=\"en-US\" lang=\"en-US\" title=\"English\" aria-label=\"English\">EN<\/a><a class=\"lh-lang__item\" href=\"https:\/\/lahuellastudio.com\/fr\/wp-json\/wp\/v2\/posts\/6388\" hreflang=\"de-DE\" lang=\"de-DE\" title=\"Deutsch\" aria-label=\"Deutsch\">DE<\/a><\/span><\/span><button type=\"button\" aria-current=\"true\" class=\"lh-lang__item lh-lang__primary lh-lang__item--active\" aria-expanded=\"false\" aria-controls=\"lh-lang-options-1\" lang=\"fr-FR\" title=\"Fran\u00e7ais\" aria-label=\"Fran\u00e7ais\">FR<\/button><\/span><\/span><\/span><\/div><label class=\"lj-theme\" title=\"Cambiar fondo de lectura\"><input id=\"lj-light\" type=\"checkbox\" aria-label=\"Cambiar entre fondo claro y oscuro\"><svg class=\"lj-theme-icon\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"8.5\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><path d=\"M12 3.5a8.5 8.5 0 0 0 0 17Z\" fill=\"currentColor\"\/><\/svg><\/label><details class=\"lj-menu\"><summary title=\"Explorar La Huella\" aria-label=\"Explorar La Huella\"><span class=\"lj-menu-label\">Explorar<\/span><svg class=\"lj-menu-icon\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M4 8h16M4 16h16\" stroke=\"currentColor\" stroke-width=\"1.35\" stroke-linecap=\"round\"\/><\/svg><\/summary><nav class=\"lj-options\" aria-label=\"Explorar La Huella\"><a href=\"https:\/\/lahuellastudio.com\/blog\/\">M\u00e1s historias<\/a><a href=\"https:\/\/lahuellastudio.com\/proyectos\/spots-publicitarios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spots y campa\u00f1as<\/a><a href=\"https:\/\/lahuellastudio.com\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contacto<\/a><a class=\"lj-site-exit\" href=\"https:\/\/lahuellastudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ir a La Huella Studio \u2197<\/a><details class=\"lj-access lj-access-in-menu\"><summary title=\"Accesibilidad\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.35\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"4\" r=\"1.65\"\/><path d=\"m5 8 7 1.8L19 8M12 9.8v5.4m0 0L8 21m4-5.8 4 5.8\"\/><\/svg><span class=\"lj-access-label\">Accesibilidad<\/span><\/summary><div class=\"lj-options\"><strong>A tu manera de leer<\/strong><label><input id=\"lj-large\" type=\"checkbox\">Texto grande<\/label><label><input id=\"lj-contrast\" type=\"checkbox\">Alto contraste<\/label><label><input id=\"lj-links\" type=\"checkbox\">Destacar enlaces<\/label><label><input id=\"lj-motion\" type=\"checkbox\">Reducir movimiento<\/label><\/div><\/details><\/nav><\/details><\/div><\/div>\n<a class=\"lj-back-stories\" href=\"https:\/\/lahuellastudio.com\/blog\/\">\u2190 Todas las historias<\/a><figure class=\"lj-feature\"><img decoding=\"async\" src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/04\/SPOTS-PUBLICITARIOS.00_00_03_07.Still004.webp\" alt=\"\" fetchpriority=\"high\" width=\"1600\" height=\"900\"><\/figure><details class=\"lj-mobile-index\"><summary>En esta lectura <span aria-hidden=\"true\">+<\/span><\/summary><nav aria-label=\"Cap\u00edtulos del art\u00edculo\"><ol><li><a href=\"#lj-chapter-1\"><span>01<\/span>Dental Company: mostrar cercan\u00eda sin explicarla<\/a><\/li><li><a href=\"#lj-chapter-2\"><span>02<\/span>ADLIB Ibiza: de la prenda al detalle<\/a><\/li><li><a href=\"#lj-chapter-3\"><span>03<\/span>Mellado Joyas: la textura tambi\u00e9n cuenta<\/a><\/li><li><a href=\"#lj-chapter-4\"><span>04<\/span>Del briefing a la entrega: cinco decisiones<\/a><\/li><li><a href=\"#lj-chapter-5\"><span>05<\/span>Una producci\u00f3n, una direcci\u00f3n compartida<\/a><\/li><\/ol><\/nav><\/details><div class=\"lj-reading\"><section class=\"lj-main lj-opening\" style=\"order:0;grid-row:1\"><p>Un spot empieza con una pregunta: <span class=\"lh-marker\">\u00bfqu\u00e9 queremos que recuerde quien lo vea?<\/span> La respuesta cambia el guion, el casting, la luz y hasta la duraci\u00f3n de un plano. Una cl\u00ednica, una firma de moda y una joyer\u00eda no necesitan contar lo mismo.<\/p>\n\n\n\n<p>Vamos a mirar tres trabajos de La Huella Studio \u2014Dental Company, ADLIB Ibiza y Mellado Joyas\u2014 para entender c\u00f3mo una idea se convierte en im\u00e1genes. Despu\u00e9s, entraremos en el rodaje de Caja Rural y en las decisiones que conviene cerrar antes de producir.<\/p>\n\n\n\n<\/section>\n<section class=\"lj-main lj-chapter\" style=\"order:1;grid-row:2\"><div class=\"lj-chapter-label\" aria-hidden=\"true\">01 \/<\/div><h2 id=\"lj-chapter-1\" class=\"wp-block-heading\">Dental Company: mostrar cercan\u00eda sin explicarla<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/dental-company-spot-2025-thumbnail-12-75s-16x9-1.jpg\" alt=\"Una profesional de Dental Company conversa con una paciente y apoya la mano en su hombro\"\/><figcaption class=\"wp-element-caption\">Dental Company Spot 2025. La mirada compartida y el gesto re\u00fanen la atenci\u00f3n en la relaci\u00f3n entre las dos personas.<\/figcaption><\/figure>\n\n\n\n<p>F\u00edjate en la mano sobre el hombro, las miradas y la distancia entre ambas. El entorno sit\u00faa la escena en una cl\u00ednica, pero el centro del plano es el trato. No hace falta llenar la pantalla de instalaciones para que entendamos d\u00f3nde estamos.<\/p>\n\n\n\n<div class=\"wp-block-group lh-editorial-notebox\">\n<p class=\"lh-editorial-kicker\">Ll\u00e9valo a tu briefing<\/p>\n\n\n\n<p>Si tu marca quiere transmitir confianza, busca una acci\u00f3n que permita verla: escuchar, acompa\u00f1ar o explicar algo con calma. Es m\u00e1s \u00fatil escribir esa acci\u00f3n en el guion que pedir simplemente \u00abun v\u00eddeo cercano\u00bb.<\/p>\n<\/div>\n\n\n\n<p>En un spot como el de Dental Company, conviene revisar primero si el gesto se entiende y resulta cre\u00edble. El acabado visual acompa\u00f1a; no sustituye a la interpretaci\u00f3n.<\/p>\n\n\n\n<\/section>\n<section class=\"lj-main lj-chapter\" style=\"order:2;grid-row:3\"><div class=\"lj-chapter-label\" aria-hidden=\"true\">02 \/<\/div><h2 id=\"lj-chapter-2\" class=\"wp-block-heading\">ADLIB Ibiza: de la prenda al detalle<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-03-23-a-las-11.15.08.webp\" alt=\"Modelo con una prenda blanca de encaje y plumas en ADLIB Ibiza\"\/><figcaption class=\"wp-element-caption\">La prenda y el recorrido sit\u00faan el universo de la pieza.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-03-23-a-las-11.13.36.webp\" alt=\"Retrato de un modelo con maquillaje azul y una prenda de punto en el backstage de ADLIB Ibiza\"\/><figcaption class=\"wp-element-caption\">El plano pr\u00f3ximo deja leer el maquillaje, el punto y la actitud.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Para el Consell d\u2019Eivissa realizamos la pieza de <a href=\"\/proyectos\/spots-publicitarios\/adlib-ibiza-pasarela-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">ADLIB Ibiza \u2013 Pasarela 2022<\/a>, con im\u00e1genes del desfile y del backstage. Estos dos encuadres permiten ver por qu\u00e9 una pieza de moda necesita distintas escalas: una muestra c\u00f3mo se lleva la prenda; otra acerca su textura y su car\u00e1cter.<\/p>\n\n\n\n<div class=\"wp-block-group lh-editorial-notebox\">\n<p class=\"lh-editorial-kicker\">Una secuencia que puedes planificar<\/p>\n\n\n\n<p>Prueba esta combinaci\u00f3n: un plano que sit\u00fae, otro que siga el movimiento y un detalle que merezca ser recordado. Al montar, preg\u00fantate qu\u00e9 aporta cada corte. Si dos planos dicen exactamente lo mismo, quiz\u00e1 uno sobra.<\/p>\n<\/div>\n\n\n\n<\/section>\n<section class=\"lj-main lj-chapter\" style=\"order:3;grid-row:4\"><div class=\"lj-chapter-label\" aria-hidden=\"true\">03 \/<\/div><h2 id=\"lj-chapter-3\" class=\"wp-block-heading\">Mellado Joyas: <span class=\"lh-scribble-pink\">la textura tambi\u00e9n cuenta<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-03-24-a-las-10.18.49.webp\" alt=\"Estuche de Mellado con pendientes sobre una roca frente al mar\"\/><figcaption class=\"wp-element-caption\">El estuche, la roca y los reflejos del mar construyen el contexto.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full lh-editorial-media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-03-24-a-las-10.17.59.webp\" alt=\"Detalle de una pulsera y un reloj sobre la piel en la campa\u00f1a de Mellado Joyas\"\/><figcaption class=\"wp-element-caption\">Al acercarnos, la piel y el metal pasan a ser protagonistas.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>En <a href=\"\/proyectos\/spots-publicitarios\/between-sea-and-skin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Between Sea and Skin, para Mellado Joyas<\/a>, el paisaje de Ibiza convive con primeros planos del producto. Mira el contraste entre la roca, el brillo del metal y la piel. La sensaci\u00f3n de calidad nace de esa relaci\u00f3n, no de a\u00f1adir elementos sin medida.<\/p>\n\n\n\n<div class=\"wp-block-group lh-editorial-notebox\">\n<p class=\"lh-editorial-kicker\">Qu\u00e9 comprobar en una imagen de producto<\/p>\n\n\n\n<p>\u00bfSe distingue la forma? \u00bfEl brillo conserva textura o se convierte en una mancha blanca? \u00bfEl fondo acompa\u00f1a o compite? Antes de a\u00f1adir contraste o saturaci\u00f3n, resuelve esas tres preguntas. En una joya, un reflejo atractivo tiene que seguir dejando leer el producto.<\/p>\n<\/div>\n\n\n\n<\/section>\n<section class=\"lj-main lj-chapter\" style=\"order:4;grid-row:5\"><div class=\"lj-chapter-label\" aria-hidden=\"true\">04 \/<\/div><h2 id=\"lj-chapter-4\" class=\"wp-block-heading\">Del briefing a la entrega: cinco decisiones<\/h2>\n\n\n\n<p>Los ejemplos cambian, pero el proceso necesita orden. En La Huella Studio coordinamos creatividad, producci\u00f3n y postproducci\u00f3n con un equipo dimensionado para cada campa\u00f1a y profesionales de nuestra red nacional e internacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Qu\u00e9 queremos contar<\/h3>\n\n\n\n<p>Define p\u00fablico, mensaje y acci\u00f3n esperada. \u00abQueremos que recuerden este beneficio\u00bb da una direcci\u00f3n m\u00e1s clara que \u00abqueremos algo espectacular\u00bb. A\u00f1ade d\u00f3nde se ver\u00e1 la pieza y la fecha de entrega.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Qu\u00e9 necesitamos para rodarlo<\/h3>\n\n\n\n<p>Guion, casting, localizaciones, arte y plan de rodaje deben responder a la misma idea. La <a href=\"\/blog\/2026\/05\/11\/rodaje-en-localizacion-planificacion-esencial\/\">planificaci\u00f3n de una localizaci\u00f3n<\/a> ayuda a anticipar accesos, luz, sonido y tiempos antes de reunir al equipo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Qu\u00e9 materiales debe dar el rodaje<\/h3>\n\n\n\n<p>En <a href=\"\/proyectos\/spots-publicitarios\/caja-rural-25-anos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caja Rural 25 a\u00f1os<\/a>, la producci\u00f3n reuni\u00f3 el spot de Luc\u00eda, testimonios en ciclorama y fotograf\u00eda para otros soportes. La campa\u00f1a se realiz\u00f3 junto a Jumpers, con direcci\u00f3n de Hicham Yousra y direcci\u00f3n de fotograf\u00eda de \u00c1lvaro Paz.<\/p>\n\n\n\n<div class=\"lh-post-video\"><iframe title=\"Making of de Caja Rural 25 a\u00f1os, producido por La Huella Studio\" src=\"https:\/\/customer-32d4nxdig5xnhs8t.cloudflarestream.com\/3702341caa77618184fcfae569a096e7\/iframe?autoplay=false&amp;loop=false&amp;muted=false\" loading=\"lazy\" allow=\"autoplay; encrypted-media; picture-in-picture; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"lh-note-caption\">Dentro del rodaje de Caja Rural 25 a\u00f1os. Making of de la campa\u00f1a realizada junto a Jumpers.<\/p>\n\n\n\n<p>Si tambi\u00e9n necesitas fotograf\u00eda de campa\u00f1a, reserva tiempo para ella en el plan. No es un extra que necesariamente pueda resolverse entre dos tomas: tiene sus propios encuadres y usos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Qu\u00e9 estamos aprobando en cada pase<\/h3>\n\n\n\n<p>Primero, si la historia funciona; despu\u00e9s, su acabado. Montaje, <a href=\"\/blog\/2026\/05\/11\/vfx-y-color-la-magia-invisible-del-post\/\">color, VFX<\/a> y sonido deben reforzar la misma intenci\u00f3n. Una revisi\u00f3n \u00fatil indica versi\u00f3n, momento y cambio: \u00abnecesitamos leer el producto antes de este corte\u00bb permite actuar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. C\u00f3mo se ver\u00e1 fuera de la sala de montaje<\/h3>\n\n\n\n<p>Cierra las duraciones, formatos, idiomas y subt\u00edtulos desde el principio. Un plano horizontal no siempre admite un recorte vertical: prueba d\u00f3nde quedan el rostro, el producto y los textos en una pantalla de m\u00f3vil.<\/p>\n\n\n\n<div class=\"wp-block-group lh-editorial-notebox\">\n<p class=\"lh-editorial-kicker\">Antes de pedir un presupuesto<\/p>\n\n\n\n<p>Trae el objetivo, las referencias, los canales de publicaci\u00f3n, el calendario y un rango de inversi\u00f3n. No necesitas llegar con el guion resuelto: s\u00ed con una idea de qu\u00e9 debe conseguir la campa\u00f1a.<\/p>\n<\/div>\n\n\n\n<\/section>\n<section class=\"lj-main lj-chapter\" style=\"order:5;grid-row:6\"><div class=\"lj-chapter-label\" aria-hidden=\"true\">05 \/<\/div><h2 id=\"lj-chapter-5\" class=\"wp-block-heading\">Una producci\u00f3n, una direcci\u00f3n compartida<\/h2>\n\n\n\n<p>Podemos desarrollar la idea con la marca o incorporarnos al trabajo de una agencia. El cliente mantiene un interlocutor principal y cada departamento trabaja con el mismo criterio. <a href=\"\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cu\u00e9ntanos tu campa\u00f1a<\/a> o explora nuestros <a href=\"\/proyectos\/spots-publicitarios\/\" target=\"_blank\" rel=\"noopener noreferrer\">proyectos de spots publicitarios<\/a>.<\/p><\/section><aside class=\"lj-index-rail\" style=\"grid-row:1\/7\" aria-label=\"Cap\u00edtulos\"><div class=\"lj-index-pin\"><div class=\"lj-side-title\">En esta lectura<\/div><ol class=\"lj-toc\"><li><a href=\"#lj-chapter-1\"><span>01<\/span>Dental Company: mostrar cercan\u00eda sin explicarla<\/a><\/li><li><a href=\"#lj-chapter-2\"><span>02<\/span>ADLIB Ibiza: de la prenda al detalle<\/a><\/li><li><a href=\"#lj-chapter-3\"><span>03<\/span>Mellado Joyas: la textura tambi\u00e9n cuenta<\/a><\/li><li><a href=\"#lj-chapter-4\"><span>04<\/span>Del briefing a la entrega: cinco decisiones<\/a><\/li><li><a href=\"#lj-chapter-5\"><span>05<\/span>Una producci\u00f3n, una direcci\u00f3n compartida<\/a><\/li><\/ol><\/div><\/aside><aside class=\"lj-side lj-side-a\" style=\"grid-row:1\/3\" aria-label=\"Lectura relacionada\"><div class=\"lj-side-pin\"><div class=\"lj-side-title\">Sigue mirando<\/div><a class=\"lj-related \" href=\"https:\/\/lahuellastudio.com\/blog\/2026\/05\/11\/rodaje-en-localizacion-planificacion-esencial\/\"><img src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/07\/Making_Sevilla-64-1024x683.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\"><small>Rodaje \/ Localizaciones<\/small><h3>Rodaje en localizaci\u00f3n: planificaci\u00f3n esencial<\/h3><span class=\"lj-link\">Leer la historia <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a><\/div><\/aside><aside class=\"lj-side lj-side-b\" style=\"grid-row:3\/5\" aria-label=\"Lectura relacionada\"><div class=\"lj-side-pin\"><div class=\"lj-side-title\">Otra perspectiva<\/div><a class=\"lj-related \" href=\"https:\/\/lahuellastudio.com\/blog\/2026\/05\/11\/vfx-y-color-la-magia-invisible-del-post\/\"><img src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/04\/VFX-Y-COLOR-WEB-HUELLA-1.00_00_06_17.Still002.webp\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\"><small>Imagen \/ Postproducci\u00f3n<\/small><h3>VFX y color: gu\u00eda pr\u00e1ctica del plano al acabado<\/h3><span class=\"lj-link\">Leer la historia <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a><\/div><\/aside><aside class=\"lj-side lj-side-c\" style=\"grid-row:5\/7\" aria-label=\"Lectura relacionada\"><div class=\"lj-side-pin\"><div class=\"lj-side-title\">Otra perspectiva<\/div><a class=\"lj-related \" href=\"https:\/\/lahuellastudio.com\/blog\/2026\/05\/11\/animacion-2d-vs-3d-cuando-usar-cada-tecnica\/\"><img src=\"https:\/\/cdn.lahuellastudio.com\/wp-content\/uploads\/2026\/04\/ANIMACION.webp\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\"><small>Imagen \/ Animaci\u00f3n<\/small><h3>Animaci\u00f3n 2D o 3D: c\u00f3mo elegir la t\u00e9cnica adecuada<\/h3><span class=\"lj-link\">Leer la historia <span aria-hidden=\"true\">\u2197<\/span><\/span><\/a><\/div><\/aside><\/div><section class=\"lj-next\"><div><div class=\"lj-next-label\">La siguiente lectura<\/div><h2>Rodaje en localizaci\u00f3n: planificaci\u00f3n esencial<\/h2><\/div><a href=\"https:\/\/lahuellastudio.com\/blog\/2026\/05\/11\/rodaje-en-localizacion-planificacion-esencial\/\">Seguir leyendo <span aria-hidden=\"true\">\u2197<\/span><\/a><div class=\"lj-next-texture\" aria-hidden=\"true\"><\/div><\/section><div class=\"lj-finish\"><span>La Huella Studio \u00b7 Journal<\/span><a href=\"https:\/\/lahuellastudio.com\/blog\/\">Todas las historias \u2197<\/a><\/div><\/div>\n<script>(() => {\n  const access = document.querySelector('#lhj-6388 .lj-access-in-menu');\n  if (!access) return;\n  const summary = access.querySelector('summary');\n  const menu = access.closest('.lj-menu');\n  \/\/ Native details supplies keyboard semantics. 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