Between Sea and Skin

For Joyería Mellado we developed an advertising campaign in the Pityusic Islands, built from a visual narrative tied to the blue of the Mediterranean Sea, the light of Ibiza and the natural texture of its landscapes.

The piece connects the world of high-end jewellery with a refined, aspirational aesthetic, in which luxury, femininity and the Mediterranean lifestyle blend organically. The sea, the rock and the island's atmosphere accompany the product to reinforce a sophisticated, contemporary and emotional image.

Designed for digital press and social media, the campaign places the brand in a high-value visual context, associated with luxury lifestyle and the most evocative essence of Ibiza.