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Ministry of Social Rights, Consumer Affairs and the 2030 Agenda

The Ministry of Social Rights, Consumer Affairs and the 2030 Agenda entrusted this project with a clear objective: to bring the right to work-life balance to the main national media through a far-reaching campaign.

Developed together with Imagina Advertising and produced by La Huella Studio, the campaign achieved presence in some of Spain's most relevant media, such as El País, ABC and El Mundo, as well as platforms like Spotify. The result was a piece designed to amplify an institutional message in a clear, contemporary and approachable way, reinforcing the idea that work-life balance is a right.

Agency

Imagina Advertising

Campaign

More Time for Care and Work-Life Balance

Year

2024

Genre

Commercial

Media

Audiovisual production company
La Huella Studio
Direction
Direction — Hicham Yousra
DOP — Álvaro Paz
Production
Production manager — Alejandro Puig
Production assistant — Larry Cruz
Camera
Camera operator — Ernesto Martín
Hair & makeup
Makeup — Alexandra Demelo
Main cast
Actress — Sukaina Ayat
Actress — Isabel Gordillo
Actor — Antonio Sevillano
Post-production
Colour grading — Alejandro Puig
Editing
Alejandro Puig
Triana Theater
Domo Center Tourist Apartments

Agency

Imagina Advertising

Campaign

More Time for Care and Work-Life Balance

Year

2024

Genre

Commercial

Media

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