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Caja Rural 25 Years

For Caja Rural's 25th anniversary, a campaign was produced together with the agency Jumpers centred on Lucía's story and how she secured the guarantee she needed to launch her business.
Versions of the spot were produced for social media and television. The production was rounded out with cyclorama testimonials and a photo session to generate graphic material for outdoor media and other advertising formats.

Agency

Sweaters

Campaign

Caja Rural 25 Years

Year

2025

Genre

Commercials

Media

Television, social media

Audiovisual production company
La Huella Studio
Direction
Hicham Yousra
Assistant directors
1AD – Alejandro Puig
Broadcast direction
Norberto Martos
Cinematography
Alvaro Paz
Production
Production manager — Larry Cruz
Production assistant — Carmen Romero, Nevado JR
Electrical and lighting
Gaffer — Ernesto Martín
Electricians — Javier Ceuta, Santi López
Camera
Camera operator — Álvaro Paz
1st AC / Focus puller — Elías Montoya
Sound supervisor — Alfonso Macías
Stills photography
Elias Montoya
Casting direction
Antonio from Ascena School
Hair & makeup
Alexandra Demelo
Wardrobe
Diana Alvarez
Main cast
Daughter (Lucía) — Lucía del Pino
Mother (Lu) — Lu Carrasco
Father - Elías Pelayo
Grandfather's Friend — Ignacio Capitán
Figuration
Kiko Arribas
Alba Armario
Maria de los Angeles Ballesta
Kamal Iturbe
German Dobler
Javier Salcedo
Elena Nogales
Maria Luisa Casado
Daniel Rodriguez
Post-production
Post-production and color grading — Alejandro Puig
Sound Design and Music — Juan Marchena
Graphics / graphic design — Álvaro Fuente
Permits
Seville City Hall
Location – LUMBRE

Agency

Sweaters

Campaign

Caja Rural 25 Years

Year

2025

Genre

Commercials

Media

Television, social media

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